Portfolio - Daresee.com

Plantyn

admiskine — Tue, 31 Mar 2026 10:49:40 +0000

Client:

Plantyn

Agency:

Io digital

#AI Content #AIgenerative #Digital #Paid #Social #Education

Motopia

To launch Plantyn's new reading method for grades 1–2, we ran a Meta campaign that brought the entire textbook world to life. Starting from original illustrations, we used AI-generated animation to translate complex learning principles into clear, captivating visual narratives — making the approach immediately tangible.

Pacte d’excellence

Classroom reality, social media format. We created a paid Meta series using AI-generated animations, each rooted in real teaching anecdotes and showing how Plantyn course materials resolve them — fast, engaging, and built to stop the scroll.

La méthode Plantyn

To introduce the Plantyn method and its tools — Flash Math, Scoodle By Me, and Atlas — we launched a Meta campaign targeting teachers directly. The promise was simple: reliable resources that make teaching easier and save time.

The post Plantyn first appeared on Daresee.com.

Dramix Loop

admiskine — Thu, 12 Mar 2026 15:43:42 +0000

Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•
Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•

Client:

Bekaert

Agency:

Io digital

#B2B #sustainability #creativeAI #storyboard #video

DRAMIX LOOP

A used tire doesn’t end. It transforms. We built Dramix Loop’s entire campaign around that one idea: giving the product a voice, a journey, a second life worth telling. From road to concrete foundation, the story unfolds through fully AI-generated visuals and storyboards.

Key visuals

Tunnels, bridges, precast pipes, industrial floors. The applications are massive, so we made them feel that way. Every key visual was generated with AI, translating raw technical use cases into cinematic scenes that make engineers feel the scale of what Dramix Loop actually builds.

Social Media

Four social capsules, each targeting a distinct decision maker along the buying journey.

Workflow

Two motion designers, one art director, one strategist, one account. Thousands of AI-generated images tested, refined, discarded and regenerated to find the right visual language. From voice-over script to storyboard to full animated product film, every frame was earned.

The post Dramix Loop first appeared on Daresee.com.

S.Pellegrino

admiskine — Wed, 10 Dec 2025 23:00:51 +0000

Client:

S.Pellegrino

Agency:

Io digital

#Gastronomy #EOYCampaign #BrandAwareness

EVERY TABLE DESERVES A STAR

S.Pellegrino celebrates the end-of-year season by revealing that Michelin-starred culinary excellence isn’t reserved for restaurant kitchens. This campaign captures the intimate moment when Belgium’s most celebrated chefs bring their passion home, proving that every table, no matter where it stands, deserves a star.

Key visuals

Two Michelin-starred chefs agreed to open their home kitchens: David Martin & Viki Geunes. Both stories capture the universal truth that great cooking is about connection, not just technique.

Online Video

Director Dirk Domen and DOP Piet Deyaert brought cinematic precision to the intimate world of home cooking. Each film plays with expectations, opening on extreme close-ups of culinary craft before revealing the warm surprise: we're not in a starred restaurant, but in a family kitchen. The narrative tension builds through the chefs' voiceovers until a child's hand or a partner's smile delivers the emotional reveal. Each film closes with an organic match cut, traveling into the red star on the S.Pellegrino bottle.

Full-Funnel Strategy

The campaign activated across TV, cinema, connected TV and digital platforms during the end-of-year period. Video formats ranged from 6-second bumpers to 20-second cinema spots across YouTube, Meta and Pinterest. Social drove reach and engagement, Google Demand Gen built consideration, and Meta traffic campaigns converted during the Colruyt promotional phase. Print ran in major Belgian newspapers while OOH focused on high-impact JCD retail environments.

Results

Multi-channel TV, Cinema, Print, Digital & OOH activation

1.3M+

Unique users reached

66%

Reach across digital platforms

The post S.Pellegrino first appeared on Daresee.com.

Sunseekers

admiskine — Fri, 03 Oct 2025 10:44:44 +0000

Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers
Sunseekers • Sunseekers •Sunseekers

Client:

Brussels Airport

Agency:

Io Digital- Brussels

#360° #Concept #social #print #digital

Ready to take-off for the sun

How to position Brussels Airport as the gateway for sun, sea and beach lovers? By tapping into the universal joy of a sunray on your face, the campaign showed travelers already feeling the warmth at the airport, making the holiday start the moment they stepped inside.

Key visuals

We speak to all Sunseekers: from young adventurers to families and older travellers, everyone finds their summer starting at Brussels Airport.

Online Video

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

Full-Funnel Strategy

From awareness to conversion, the campaign leveraged video across YouTube, Meta, Snapchat and offline channels for reach, static visuals for consideration, and precision retargeting with price-focused ads to drive conversions.

Offline Presence

The SunSeekers message shone beyond digital, with outdoor ads and magazine placements bringing a taste of summer into everyday life. From bus shelters to print titles like Flair and Soir Mag, travelers were inspired to start their holiday before even reaching the airport.

Results Case Movie

By reaching the right people with the right message, the campaign turned efficiency into real growth, proving that thoughtful targeting and creative storytelling can make every media euro work harder.

76%

Growth in conversion ratefor sales leads
(4.15% → 7.34%)

60%

Growth in conversion rate
for destination clicks (11.66% → 18.72%)

11,290

Sales leads generated
on the Brussels Airport website

-46%

Less traffic year-over-year — yet sales leads remained almost equal

+17%

Higher media budget invested strategically across channels

+118%

Increase in CPCs year-over-year, proving efficiency gains were crucial

The post Sunseekers first appeared on Daresee.com.

Scoodle By Me

admiskine — Thu, 02 Oct 2025 14:30:57 +0000

Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•

Client:

Plantyn

Agency:

Io digital

#mascot #Campaign #Tool #AI generative #Digital

Scoodle by ME

The challenge was clear: transform Scoodle By Me from a passive platform into an active daily practice. By making the platform feel human, accessible, and immediately useful, we’re converting awareness into action by helping teachers not just know Scoodle, but use it every single day.

Meet buddy

To drive trial and adoption, we created a dynamic social media campaign centered on an engaging introduction video. The video brings Buddy to life To drive trial and adoption, we created an engaging social media video that brings Buddy to life. The video shows teachers exactly how Scoodle by Me saves time, sparks inspiration, and makes lesson planning effortless. Designed for maximum shareability, it delivers a simple message: stop cutting and pasting, start Scoodling.

Key visuals

Landing Page

We developed a conversion-optimized landing page that transforms visitors into active Scoodle users. The page guides teachers through a clear journey. Every element reduces friction, prominent CTAs, transparent pricing, and an immediate "Test for Free" option : a seamless path from discovery to sign-up.

Social Media

A series of dynamic social media assets brings the three core benefits to life through Buddy's personality.

In-School Activation

To reach teachers directly in their environment, we created eye-catching physical communication materials for schools. Stickers featuring Buddy and the "Scoodlez, Imprimez, Enseignez" message, complete with QR codes for instant access, transform everyday surfaces into conversion touchpoints.

Goodies

To extend Buddy's presence beyond the screen, we created a vibrant collection of physical goodies designed specifically for teachers. Each item brings Buddy's colorful personality into the classroom. These products serve a dual purpose: practical tools that teachers use daily, and tangible reminders that Scoodling makes their work easier and more enjoyable.

The post Scoodle By Me first appeared on Daresee.com.

Blox

admiskine — Fri, 01 Aug 2025 18:37:38 +0000

blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox
blox•blox•blox•blox

Client:

Blox Earplugs BE

#UGC #content #TiKtok #Instagram #Contest #ADS

Blox
earplugs

Develop textual and visual content for Blox Earplugs, aligned with their November 2022 rebrand. Create strategies that drive engagement and subscriber growth within budget.

UGC

Blox's strategy centers on paid User-Generated Content (UGC) to maximize brand exposure. We incentivize users to create authentic content featuring Blox earplugs in real-world settings, rewarding their contributions with exclusive benefits. The goal: build a thriving community, boost engagement, and amplify brand visibility through genuine user advocacy.

Tips & Learn content

Blox earplugs' social media strategy involves the generation of "Tips & Learn" content. The brand aims to engage its audience with enlightening material that imparts valuable suggestions on hearing protection, while also offering a glimpse into the brand's evolution and upcoming products.

Reels videos

Blox earplugs employs a strategy of creating brief, dynamic videos which underscore the attractiveness of their product lineup. These compact yet visually striking videos serve as an impactful method for Blox to express the brand's unique persona and foundational beliefs.

CSR Content

Blox earplugs'social media strategy emphasizes Corporate Social Responsibility (CSR) through informative posts about their environmental advancements. The content, engaging and concise, offers a fun way to showcase the brand's eco-friendly strides.

Contests

To support account growth and drive engagement on our social networks, we're launching a monthly, user-focused competition in line with our brand narrative and values.

Ads focus product

We craft engaging ads that underline the distinctive features and advantages of our product. Utilizing captivating imagery and persuasive copy, we aim to showcase Blox earplugs in diverse settings that resonate with the product’s unique characteristics.

Key figures

9,69%

Average engagement rate per post

15,75%

Average followers growth rate

15k

Average impression per poste

The post Blox first appeared on Daresee.com.

Zomercampagne

admiskine — Mon, 07 Jul 2025 14:40:19 +0000

Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•
Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•

Client:

AP Hogeschool

Agency:

Io digital

#Campaign #OOH #Social #Animation #Illustration #Design #SummerCampaign #Awareness

Follow your feelings

Young people today aren’t just worried about choosing the right study, they feel pressured to decide quickly. What they really need isn’t speed, but clarity. The campaign shows AP Hogeschool as a place where you can pause and sense what truly fits you. It’s not about pushing choices, but about guiding reflection. Because this generation doesn’t just ask “What do I want to be?”, they ask “How do I want to feel?”

Key visuals

Each visual turns this campaign into an emotion. Bright colors and simple shapes express curiosity, movement and calm. The playful design reflects AP Hogeschool’s open and human spirit, showing that the right choice isn’t made fast, but felt.

FEEL WHAT’S RIGHT - Grow into yourself.
Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Trust what feels right.
Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Flow (back) into learning.Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Follow what gives you energy.Find the program that feels like you. Show what you’ve got inside.

Film & Motion

The summer campaign extends the print visuals into smooth motion for outdoor and social media. The animations keep the same bright colors and calm rhythm, creating a relaxed yet eye-catching presence in the streets. Designed for awareness, they capture attention through movement and atmosphere rather than words , bringing to life in a simple, modern way.

The post Zomercampagne first appeared on Daresee.com.

Fost Plus

admiskine — Sun, 02 Mar 2025 19:23:14 +0000

Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus
Fost Plus •Fost Plus •Fost Plus •Fost Plus

Client:

Fost Plus

Agency:

ServicePlan Group- Brussels

#FostPlus #StreetCulture #concept #generativeA.I #Recycling

PMD VERSUS KGA

There’s KGA in PMD. And that’s a problem. People mix up their waste, and recycling suffers. Our challenge: cut through the confusion with communication that actually resonates. The solution? Stop talking like institutions and start speaking street. We merged the PMD sorting message with urban culture codes, bold graphics, streetwear attitude, and rebellious energy that makes people pay attention.

Key visuals

Garbage is in. We drew inspiration directly from street fashion and urban art culture, bold typography, vibrant colors, and unapologetic attitude. The visual language speaks the codes of streetwear and skate culture, transforming mundane sorting messages into eye-catching statements. Think less institutional PSA, more coveted drop.

Brand guidelines

To keep the street credibility consistent, we developed comprehensive brand guidelines. The visual system balances rebellious energy with clarity,ensuring every touchpoint maintains that raw, authentic street aesthetic while communicating sorting rules effectively. From color palettes to typographic rules, everything stays true to the urban culture DNA.

Applications

Downloadable posters and sorting guides that people actually want to display. Designed to fit seamlessly into modern homes—functional information wrapped in street-style aesthetics. Snackable content optimized for Instagram, Facebook, and TikTok. Each post carries that streetwear edge, making sorting tips scroll-stopping rather than scroll-past.

Sticker Campaign

From concept to street installation, every detail mattered. Our team carefully coordinated printing, production quality checks, and rollout across multiple locations. Here's a glimpse of the campaign coming to life—from printer proofs to final installations illuminating bus shelters and metro corridors.

Brand Magazine

Practice what you preach. The campaign brand book itself is printed entirely on recycled materials: proof that sustainability and style aren't mutually exclusive. Every page embodies the message: what goes around, comes around. A tangible demonstration that recycled doesn't mean compromised.

The post Fost Plus first appeared on Daresee.com.

Noord-Frankrijk

admiskine — Tue, 04 Feb 2025 14:46:26 +0000

Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk
Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk

Client:

Brussels Airport

Agency:

Io Digital- Brussels

#IntegratedCampaign #MultiChannel #Concept #RadioAdvertising #PrintAds #DigitalDisplay #SocialMedia #BrandAwareness

LE PLUS PROCHE POUR ALLER LOIN

Brussels Airport wanted to reach Northern French travelers who drive hours to Paris airports. Our solution: show them there’s a closer, better option just across the border, a campaign demonstrating how Brussels Airport offers superior connectivity with service to 180+ destinations, without the grueling drive south.

Youtube Video

Targeted YouTube video ads reached Northern French travelers during trip planning. The skippable format ensured quality engagement while showcasing the ease of reaching Brussels Airport from Northern France.

Radio Spot

Partnering with Delta FM, we reached daily listeners across the French-speaking region with over 200 radio spots. The campaign reinforced our message in the audience's native language, creating a personal connection with Northern French travelers.

Magazine Print

A full-page ad in Version Femina reached 588,000 readers in Nord-Pas-de-Calais. A QR code linked directly to the campaign microsite, seamlessly connecting print awareness to digital engagement.

Mixed Media Assets

Google Display and Meta video ads built awareness. Waze, Display Search, and Performance Max campaigns drove engagement and conversions, meeting travelers at every stage of their journey.

Results

7.4M

impressions delivered

61,286

engaged visitors to campaign microsite

2,030

conversions completed

The post Noord-Frankrijk first appeared on Daresee.com.

Better Together

admiskine — Sun, 31 Mar 2024 12:56:03 +0000

Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe
Better Together•Better Togethe•Better Togethe•Better Togethe

Client:

M.H.E

Agency:

Dare.see

#branding #health #Europe #identity #institutions

Better together

Mental Health Europe needed more than a campaign, they needed a system. We built a flexible visual identity for European Mental Health Week designed to outlast any single edition: a modular framework of shapes, symbols, and color that could absorb a new theme each year while staying instantly recognisable. The 2024 theme, Better Together, brought the focus to co-creation, diversity, and collective action, translated into a full campaign suite across social, digital, and web formats, editable for multilingual rollout across Europe.

The post Better Together first appeared on Daresee.com.

Portfolio - Daresee.com

Plantyn

Client:

Plantyn

Agency:

Io digital

Classroom reality, social media format. We created a paid Meta series using AI-generated animations, each rooted in real teaching anecdotes and showing how Plantyn course materials resolve them — fast, engaging, and built to stop the scroll.

To introduce the Plantyn method and its tools — Flash Math, Scoodle By Me, and Atlas — we launched a Meta campaign targeting teachers directly. The promise was simple: reliable resources that make teaching easier and save time.

Dramix Loop

Client:

Bekaert

Agency:

Io digital

DRAMIX LOOP

Tunnels, bridges, precast pipes, industrial floors. The applications are massive, so we made them feel that way. Every key visual was generated with AI, translating raw technical use cases into cinematic scenes that make engineers feel the scale of what Dramix Loop actually builds.

Four social capsules, each targeting a distinct decision maker along the buying journey.

Two motion designers, one art director, one strategist, one account. Thousands of AI-generated images tested, refined, discarded and regenerated to find the right visual language. From voice-over script to storyboard to full animated product film, every frame was earned.

S.Pellegrino

Client:

S.Pellegrino

Agency:

Io digital

EVERY TABLE DESERVES A STAR

Two Michelin-starred chefs agreed to open their home kitchens: David Martin & Viki Geunes. Both stories capture the universal truth that great cooking is about connection, not just technique.

Multi-channel TV, Cinema, Print, Digital & OOH activation

Sunseekers

Client:

Brussels Airport

Agency:

Io Digital- Brussels

Ready to take-off for the sun

Key visuals

We speak to all Sunseekers: from young adventurers to families and older travellers, everyone finds their summer starting at Brussels Airport.

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

From awareness to conversion, the campaign leveraged video across YouTube, Meta, Snapchat and offline channels for reach, static visuals for consideration, and precision retargeting with price-focused ads to drive conversions.

The SunSeekers message shone beyond digital, with outdoor ads and magazine placements bringing a taste of summer into everyday life. From bus shelters to print titles like Flair and Soir Mag, travelers were inspired to start their holiday before even reaching the airport.

Results Case Movie

By reaching the right people with the right message, the campaign turned efficiency into real growth, proving that thoughtful targeting and creative storytelling can make every media euro work harder.

Scoodle By Me

Client:

Plantyn

Agency:

Io digital

Scoodle by ME

Meet buddy

A series of dynamic social media assets brings the three core benefits to life through Buddy's personality.

To reach teachers directly in their environment, we created eye-catching physical communication materials for schools. Stickers featuring Buddy and the "Scoodlez, Imprimez, Enseignez" message, complete with QR codes for instant access, transform everyday surfaces into conversion touchpoints.

Blox

Client:

Blox Earplugs BE

Blox earplugs

UGC

Tips & Learn content

Blox earplugs' social media strategy involves the generation of "Tips & Learn" content. The brand aims to engage its audience with enlightening material that imparts valuable suggestions on hearing protection, while also offering a glimpse into the brand's evolution and upcoming products.

Reels videos

Blox earplugs employs a strategy of creating brief, dynamic videos which underscore the attractiveness of their product lineup. These compact yet visually striking videos serve as an impactful method for Blox to express the brand's unique persona and foundational beliefs.

CSR Content

Blox earplugs'social media strategy emphasizes Corporate Social Responsibility (CSR) through informative posts about their environmental advancements. The content, engaging and concise, offers a fun way to showcase the brand's eco-friendly strides.

To support account growth and drive engagement on our social networks, we're launching a monthly, user-focused competition in line with our brand narrative and values.

Ads focus product

Zomercampagne

Client:

AP Hogeschool

Agency:

Io digital

Follow your feelings

Each visual turns this campaign into an emotion. Bright colors and simple shapes express curiosity, movement and calm. The playful design reflects AP Hogeschool’s open and human spirit, showing that the right choice isn’t made fast, but felt.

FEEL WHAT’S RIGHT - Grow into yourself. Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Trust what feels right. Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Flow (back) into learning.Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Follow what gives you energy.Find the program that feels like you. Show what you’ve got inside.

Fost Plus

Client:

Fost Plus

Agency:

ServicePlan Group- Brussels

PMD VERSUS KGA

Practice what you preach. The campaign brand book itself is printed entirely on recycled materials: proof that sustainability and style aren't mutually exclusive. Every page embodies the message: what goes around, comes around. A tangible demonstration that recycled doesn't mean compromised.

Noord-Frankrijk

Client:

We speak to all Sunseekers: from young adventurers to families and older travellers, everyone finds their summer starting at Brussels Airport.

Blox
earplugs

FEEL WHAT’S RIGHT - Grow into yourself.
Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Trust what feels right.
Find the program that feels like you. Show what you’ve got inside.