Portfolio - Hermetz Mathilde https://daresee.com Tue, 15 Sep 2026 14:43:16 +0000 fr-FR hourly 1 https://daresee.com/wp-content/uploads/2025/11/cropped-Artboard-1@2x-32x32.png Portfolio - Hermetz Mathilde https://daresee.com 32 32 Hockey World Cup https://daresee.com/portfolios/hockey-world-cup/ Mon, 13 Jul 2026 12:40:42 +0000 https://daresee.com/?post_type=portfolios&p=12266 Client: Brussels Airport Agency: Io digital #Hockey #InternationalCampaign #BrandAwareness  The Hockey World Cup begins here  As proud partner of the Red Lions and Red […]

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Client:

Brussels Airport

Agency:

Io digital

#Hockey #InternationalCampaign #BrandAwareness 

The Hockey World Cup begins here

 As proud partner of the Red Lions and Red Panthers, Brussels Airport get fans hyped before the ball even drops. The challenge: pack all that collective excitement  into short, snappy formats built for a 360° awareness campaign. The result? Fast, loud, easy-to-love content that turns the airport into every fan’s first stop for game day energy.

On air, at speed.

The radio spots bring the Hockey World Cup buzz straight into the commute: short, sharp bursts of pure match-day energy. No visuals needed: just the crowd, the excitement, and Brussels Airport cheering right alongside the fans.

discover the radio

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]]> CIAO! https://daresee.com/portfolios/ciao/ Tue, 16 Jun 2026 14:32:51 +0000 https://daresee.com/?post_type=portfolios&p=12409 Client: Nestlé Agency: Io digital #Launch #SummerCampaign #BrandAwareness  Say Ciao to the ultimate Belgian summer takeover. We’re launching the new Sanpellegrino CIAO! With one […]

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Client:

Nestlé

Agency:

Io digital

#Launch #SummerCampaign #BrandAwareness 

Say Ciao to the ultimate Belgian summer takeover. We’re launching the new Sanpellegrino CIAO! With one bold promise: « Italian zest meets Belgian spots. » This isn’t just sparkling water,  it’s 100% natural, zero-sugar, zero-calorie refreshment with a cheeky pinch of Sicilian salt. Two flavors, zero compromise: zesty Lime, smooth Pesca. A high-impact campaign built to disrupt local hangouts, hijack cultural moments, and serve pure Dolce Vita exactly where Belgians least expect it.

CIAO, BELGICA!

In Italy, “CIAO” is the only word that means both "hello" and "goodbye." We took advantage of this delightful confusion to launch Sanpellegrino CIAO in Belgium(a land of multilingualism) by playing with the iconic stripes on the can. Inspired by the mechanism of vintage pivoting signs, our design alternates to play on this double meaning: a bold “Ciao!” (Hello) to intense flavors, and a swift “Ciao!” (Goodbye) to sugar and calories.

Antwerp-Central Station Takeover

A full takeover of Antwerp-Central Station for the launch of Sanpellegrino CIAO! tasting kits for influencers, and pop-up stands in Antwerp, Brussels, Mechelen and Namur, all dressed in the CIAO! look & feel.

Mural

AVENUE NOUVELLE 191, BRUSSELS

in the densely populated commune of Etterbeek, this facade on Avenue Nouvelle enjoys constant visibility in a neighborhood teeming with residents and professionals. It’s situated near major thoroughfares and public transit stops, so there’s a steady flow of pedestrians and local traffic throughout the day. Being adjacent to both residential areas and the European Quarter’s offices, a mural here will catch the eyes of an urban, cosmopolitan audience in their daily routines.

Artboard 1
Sampling

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]]> S.Pellegrino https://daresee.com/portfolios/s-pellegrino/ Wed, 10 Dec 2025 23:00:51 +0000 https://daresee.com/?post_type=portfolios&p=11616 Client: S.Pellegrino Agency: Io digital #Gastronomy #EOYCampaign #BrandAwareness  EVERY TABLE DESERVES A STAR S.Pellegrino celebrates the end-of-year season by revealing that Michelin-starred culinary excellence […]

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Client:

S.Pellegrino

Agency:

Io digital

#Gastronomy #EOYCampaign #BrandAwareness 

EVERY TABLE DESERVES A STAR

S.Pellegrino celebrates the end-of-year season by revealing that Michelin-starred culinary excellence isn’t reserved for restaurant kitchens. This campaign captures the intimate moment when Belgium’s most celebrated chefs bring their passion home, proving that every table, no matter where it stands, deserves a star.

Key visuals

Two Michelin-starred chefs agreed to open their home kitchens: David Martin & Viki Geunes. Both stories capture the universal truth that great cooking is about connection, not just technique.

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Online Video

Director Dirk Domen and DOP Piet Deyaert brought cinematic precision to the intimate world of home cooking. Each film plays with expectations, opening on extreme close-ups of culinary craft before revealing the warm surprise: we're not in a starred restaurant, but in a family kitchen. The narrative tension builds through the chefs' voiceovers until a child's hand or a partner's smile delivers the emotional reveal. Each film closes with an organic match cut, traveling into the red star on the S.Pellegrino bottle.

Full-Funnel Strategy

The campaign activated across TV, cinema, connected TV and digital platforms during the end-of-year period. Video formats ranged from 6-second bumpers to 20-second cinema spots across YouTube, Meta and Pinterest. Social drove reach and engagement, Google Demand Gen built consideration, and Meta traffic campaigns converted during the Colruyt promotional phase. Print ran in major Belgian newspapers while OOH focused on high-impact JCD retail environments.

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Results

Multi-channel TV, Cinema, Print, Digital & OOH activation

1.3M+

Unique users reached

66%

Reach across digital platforms

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]]> Sunseekers https://daresee.com/portfolios/sunseekers-2/ Fri, 03 Oct 2025 10:44:44 +0000 https://daresee.com/?post_type=portfolios&p=10628 Sunseekers • Sunseekers •Sunseekers   Sunseekers • Sunseekers •Sunseekers   Sunseekers • Sunseekers •Sunseekers   Sunseekers • Sunseekers •Sunseekers   Sunseekers • Sunseekers •Sunseekers […]

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Client:

Brussels Airport

Agency:

Io Digital- Brussels

#360° #Concept #social #print #digital

Ready to take-off for the sun

How to position Brussels Airport as the gateway for sun, sea and beach lovers? By tapping into the universal joy of a sunray on your face, the campaign showed travelers already feeling the warmth at the airport, making the holiday start the moment they stepped inside.

Key visuals

We speak to all Sunseekers: from young adventurers to families and older travellers,
everyone finds their summer starting at Brussels Airport.

Online Video

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

Full-Funnel Strategy

From awareness to conversion, the campaign leveraged video across YouTube, Meta, Snapchat and offline channels for reach, static visuals for consideration, and precision retargeting with price-focused ads to drive conversions.

Offline Presence

The SunSeekers message shone beyond digital, with outdoor ads and magazine placements bringing a taste of summer into everyday life. From bus shelters to print titles like Flair and Soir Mag, travelers were inspired to start their holiday before even reaching the airport.

Results Case Movie

By reaching the right people with the right message, the campaign turned efficiency into real growth, proving that thoughtful targeting and creative storytelling can make every media euro work harder.

76%

Growth in conversion ratefor sales leads
(4.15% → 7.34%)

 

60%

Growth in conversion rate
for destination clicks (11.66% → 18.72%)

11,290

Sales leads generated
on the Brussels Airport website

-46%

Less traffic year-over-year — yet sales leads remained almost equal

+17%

Higher media budget invested strategically across channels

+118%

Increase in CPCs year-over-year, proving efficiency gains were crucial

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]]> Scoodle By Me https://daresee.com/portfolios/scoodle-by-me/ Thu, 02 Oct 2025 14:30:57 +0000 https://daresee.com/?post_type=portfolios&p=10393 Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Plantyn•Plantyn•Plantyn•  Client: Plantyn Agency: Io digital #mascot #Campaign #Tool #AI generative #Digital Scoodle by ME The challenge […]

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Client:

Plantyn

Agency:

Io digital

#mascot #Campaign #Tool #AI generative #Digital

Scoodle by ME

The challenge was clear: transform Scoodle By Me from a passive platform into an active daily practice. By making the platform feel human, accessible, and immediately useful, we’re converting awareness into action by helping teachers not just know Scoodle, but use it every single day.

Meet buddy

To drive trial and adoption, we created a dynamic social media campaign centered on an engaging introduction video. The video brings Buddy to life To drive trial and adoption, we created an engaging social media video that brings Buddy to life. The video shows teachers exactly how Scoodle by Me saves time, sparks inspiration, and makes lesson planning effortless. Designed for maximum shareability, it delivers a simple message: stop cutting and pasting, start Scoodling.

Key visuals
Generique_duo
Generique_buddy
USP_INSPIRATION_DUO
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Landing Page

We developed a conversion-optimized landing page that transforms visitors into active Scoodle users. The page guides teachers through a clear journey. Every element reduces friction, prominent CTAs, transparent pricing, and an immediate "Test for Free" option : a seamless path from discovery to sign-up.

Social Media

A series of dynamic social media assets brings the three core benefits to life through Buddy's personality.

carousel static
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In-School Activation

To reach teachers directly in their environment, we created eye-catching physical communication materials for schools. Stickers featuring Buddy and the "Scoodlez, Imprimez, Enseignez" message, complete with QR codes for instant access, transform everyday surfaces into conversion touchpoints.

mockup-slide
psoter
Goodies

To extend Buddy's presence beyond the screen, we created a vibrant collection of physical goodies designed specifically for teachers. Each item brings Buddy's colorful personality into the classroom. These products serve a dual purpose: practical tools that teachers use daily, and tangible reminders that Scoodling makes their work easier and more enjoyable.

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]]> Dramix Loop https://daresee.com/portfolios/dramix-loop/ Sat, 12 Jul 2025 14:43:42 +0000 https://daresee.com/?post_type=portfolios&p=11807 Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•  Client: Bekaert Agency: Io digital  #B2B #sustainability #creativeAI #storyboard #video DRAMIX LOOP A used tire doesn’t […]

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Client:

Bekaert

Agency:

Io digital

 #B2B #sustainability #creativeAI #storyboard #video

DRAMIX LOOP

A used tire doesn’t end. It transforms. We built Dramix Loop’s entire campaign around that one idea: giving the product a voice, a journey, a second life worth telling. From road to concrete foundation, the story unfolds through fully AI-generated visuals and storyboards.

Key visuals

Tunnels, bridges, precast pipes, industrial floors. The applications are massive, so we made them feel that way. Every key visual was generated with AI, translating raw technical use cases into cinematic scenes that make engineers feel the scale of what Dramix Loop actually builds.

Screenshot 2026-03-12 at 16.07.03
--Pipes
Tunnel
Server-Room
Social Media

Four social capsules, each targeting a distinct decision maker along the buying journey.

Workflow

Two motion designers, one art director, one strategist, one account. Thousands of AI-generated images tested, refined, discarded and regenerated to find the right visual language. From voice-over script to storyboard to full animated product film, every frame was earned.

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Screenshot 2026-03-12 at 16.15.12

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]]> Zomercampagne https://daresee.com/portfolios/zomercampagne/ Mon, 07 Jul 2025 14:40:19 +0000 https://daresee.com/?post_type=portfolios&p=10973 Client: AP Hogeschool Agency: Io digital #Campaign #OOH #Social #Animation #Illustration #Design #SummerCampaign #Awareness SHOW WHAT’S INSIDE YOU. Young people today aren’t just worried […]

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Client:

AP Hogeschool

Agency:

Io digital

#Campaign #OOH #Social #Animation #Illustration #Design #SummerCampaign #Awareness

SHOW WHAT'S INSIDE YOU.

Young people today aren’t just worried about choosing the right study, they feel pressured to decide quickly. What they really need isn’t speed, but clarity. Two years running, AP’s answer stays the same: no pressure, no deadline, no countdown. Just time. « Laat zien wat in je zit. »

Eerst zomer. De rest volgt.

A good study choice doesn't start with stress. It starts with rest. Room to breathe. Room to be yourself. AP is there when you're ready. Not before. AP decided to be the one voice that asks nothing back. No pressure. No deadline. No expectations.

Voel wat klopt.

The 2025 campaign shows AP Hogeschool as a place where you can pause and sense what truly fits you. It's not about pushing choices, but about guiding reflection. Because this generation doesn't just ask "What do l want to be?", they ask "How do I want to feel?"

Artboard 6@2x

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]]> Noord-Frankrijk https://daresee.com/portfolios/noord-frankrijk/ Fri, 04 Apr 2025 13:46:26 +0000 https://daresee.com/?post_type=portfolios&p=10636 Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  Noord-Frankrijk • Noord-Frankrijk•Noord-Frankrijk  […]

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Client:

Brussels Airport

Agency:

Io Digital- Brussels

#IntegratedCampaign #MultiChannel #Concept #RadioAdvertising #PrintAds #DigitalDisplay #SocialMedia #BrandAwareness

LE PLUS PROCHE POUR ALLER LOIN

Brussels Airport wanted to reach Northern French travelers who drive hours to Paris airports. Our solution: show them there’s a closer, better option just across the border, a campaign demonstrating how Brussels Airport offers superior connectivity with service to 180+ destinations, without the grueling drive south.

Youtube Video

Targeted YouTube video ads reached Northern French travelers during trip planning. The skippable format ensured quality engagement while showcasing the ease of reaching Brussels Airport from Northern France.

Radio Spot

Partnering with Delta FM, we reached daily listeners across the French-speaking region with over 200 radio spots. The campaign reinforced our message in the audience's native language, creating a personal connection with Northern French travelers.

Magazine Print 

A full-page ad in Version Femina reached 588,000 readers in Nord-Pas-de-Calais. A QR code linked directly to the campaign microsite, seamlessly connecting print awareness to digital engagement.

Mixed Media Assets

Google Display and Meta video ads built awareness. Waze, Display Search, and Performance Max campaigns drove engagement and conversions, meeting travelers at every stage of their journey.

Results
7.4M

impressions delivered

61,286

engaged visitors to campaign microsite

2,030

conversions completed

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]]> Plantyn https://daresee.com/portfolios/plantyn/ Mon, 31 Mar 2025 10:49:40 +0000 https://daresee.com/?post_type=portfolios&p=12075 Client: Plantyn Agency: Io digital #AI Content #AIgenerative #Digital #Paid #Social #Education Motopia To launch Plantyn’s new reading method for grades 1–2, we ran […]

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Client:

Plantyn

Agency:

Io digital

#AI Content #AIgenerative #Digital #Paid #Social #Education

Motopia

To launch Plantyn's new reading method for grades 1–2, we ran a Meta campaign that brought the entire textbook world to life. Starting from original illustrations, we used AI-generated animation to translate complex learning principles into clear, captivating visual narratives — making the approach immediately tangible.

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Static_Meta_Post-1-Du-graphème-au-mot_1200x1200
Static_Meta_Conversion_1200x1200
Pacte d’excellence

Classroom reality, social media format. We created a paid Meta series using AI-generated animations, each rooted in real teaching anecdotes and showing how Plantyn course materials resolve them — fast, engaging, and built to stop the scroll.

La méthode Plantyn

To introduce the Plantyn method and its tools — Flash Math, Scoodle By Me, and Atlas — we launched a Meta campaign targeting teachers directly. The promise was simple: reliable resources that make teaching easier and save time.

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The post Plantyn first appeared on Hermetz Mathilde.

]]> Fost Plus https://daresee.com/portfolios/fost-plus/ Sun, 02 Mar 2025 19:23:14 +0000 https://daresee.com/?post_type=portfolios&p=10514 Fost Plus •Fost Plus •Fost Plus •Fost Plus   Fost Plus •Fost Plus •Fost Plus •Fost Plus   Fost Plus •Fost Plus •Fost Plus […]

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Client:

Fost Plus

Agency:

ServicePlan Group- Brussels

#FostPlus #StreetCulture #concept #generativeA.I #Recycling

PMD VERSUS KGA

There’s KGA in PMD. And that’s a problem. People mix up their waste, and recycling suffers. Our challenge: cut through the confusion with communication that actually resonates. The solution? Stop talking like institutions and start speaking street. We merged the PMD sorting message with urban culture codes, bold graphics, streetwear attitude, and rebellious energy that makes people pay attention.

Key visuals

Garbage is in. We drew inspiration directly from street fashion and urban art culture, bold typography, vibrant colors, and unapologetic attitude. The visual language speaks the codes of streetwear and skate culture, transforming mundane sorting messages into eye-catching statements. Think less institutional PSA, more coveted drop.

Sticker Mockup 2
Plan de travail – 128
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Plan de travail – 136
Brand guidelines

To keep the street credibility consistent, we developed comprehensive brand guidelines. The visual system balances rebellious energy with clarity,ensuring every touchpoint maintains that raw, authentic street aesthetic while communicating sorting rules effectively. From color palettes to typographic rules, everything stays true to the urban culture DNA.

Applications

Downloadable posters and sorting guides that people actually want to display. Designed to fit seamlessly into modern homes—functional information wrapped in street-style aesthetics. Snackable content optimized for Instagram, Facebook, and TikTok. Each post carries that streetwear edge, making sorting tips scroll-stopping rather than scroll-past.

PRESA6
Plan de travail – 121
Sticker Campaign

From concept to street installation, every detail mattered. Our team carefully coordinated printing, production quality checks, and rollout across multiple locations. Here's a glimpse of the campaign coming to life—from printer proofs to final installations illuminating bus shelters and metro corridors.

Plan de travail – 120
Plan de travail – 123
Brand Magazine

Practice what you preach. The campaign brand book itself is printed entirely on recycled materials: proof that sustainability and style aren't mutually exclusive. Every page embodies the message: what goes around, comes around. A tangible demonstration that recycled doesn't mean compromised.

Artboard 1
Plan de travail – 125

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