Client:

Brussels Airport

Agency:

Io Digital- Brussels

#360° #Concept #social #print #digital

Ready to take-off for the sun

How to position Brussels Airport as the gateway for sun, sea and beach lovers? By tapping into the universal joy of a sunray on your face, the campaign showed travelers already feeling the warmth at the airport, making the holiday start the moment they stepped inside.

Online Video

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

Full-Funnel Strategy

From awareness to conversion, the campaign leveraged video across YouTube, Meta, Snapchat and offline channels for reach, static visuals for consideration, and precision retargeting with price-focused ads to drive conversions.

Offline Presence

The SunSeekers message shone beyond digital, with outdoor ads and magazine placements bringing a taste of summer into everyday life. From bus shelters to print titles like Flair and Soir Mag, travelers were inspired to start their holiday before even reaching the airport.

Results Case Movie

By reaching the right people with the right message, the campaign turned efficiency into real growth, proving that thoughtful targeting and creative storytelling can make every media euro work harder.

76%

Growth in conversion ratefor sales leads
(4.15% → 7.34%)

 

60%

Growth in conversion rate
for destination clicks (11.66% → 18.72%)

11,290

Sales leads generated
on the Brussels Airport website

-46%

Less traffic year-over-year — yet sales leads remained almost equal

+17%

Higher media budget invested strategically across channels

+118%

Increase in CPCs year-over-year, proving efficiency gains were crucial