• Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 
  • Bekaert•Bekaert•Bekaert•Bekaert•Bekaert•Bekaert• 

Client:

Bekaert

Agency:

Io digital

 #B2B #sustainability #creativeAI #storyboard #video

DRAMIX LOOP

A used tire doesn’t end. It transforms. We built Dramix Loop’s entire campaign around that one idea: giving the product a voice, a journey, a second life worth telling. From road to concrete foundation, the story unfolds through fully AI-generated visuals and storyboards.

Key visuals

Tunnels, bridges, precast pipes, industrial floors. The applications are massive, so we made them feel that way. Every key visual was generated with AI, translating raw technical use cases into cinematic scenes that make engineers feel the scale of what Dramix Loop actually builds.

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--Pipes
Tunnel
Server-Room
Social Media

Four social capsules, each targeting a distinct decision maker along the buying journey.

Workflow

Two motion designers, one art director, one strategist, one account. Thousands of AI-generated images tested, refined, discarded and regenerated to find the right visual language. From voice-over script to storyboard to full animated product film, every frame was earned.

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