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Client:

Fost Plus

Agency:

ServicePlan Group- Brussels

#FostPlus #StreetCulture #concept #generativeA.I #Recycling

PMD VERSUS KGA

There’s KGA in PMD. And that’s a problem. People mix up their waste, and recycling suffers. Our challenge: cut through the confusion with communication that actually resonates. The solution? Stop talking like institutions and start speaking street. We merged the PMD sorting message with urban culture codes, bold graphics, streetwear attitude, and rebellious energy that makes people pay attention.

Key visuals

Garbage is in. We drew inspiration directly from street fashion and urban art culture, bold typography, vibrant colors, and unapologetic attitude. The visual language speaks the codes of streetwear and skate culture, transforming mundane sorting messages into eye-catching statements. Think less institutional PSA, more coveted drop.

Sticker Mockup 2
Plan de travail – 128
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Plan de travail – 136
Brand guidelines

To keep the street credibility consistent, we developed comprehensive brand guidelines. The visual system balances rebellious energy with clarity,ensuring every touchpoint maintains that raw, authentic street aesthetic while communicating sorting rules effectively. From color palettes to typographic rules, everything stays true to the urban culture DNA.

Applications

Downloadable posters and sorting guides that people actually want to display. Designed to fit seamlessly into modern homes—functional information wrapped in street-style aesthetics. Snackable content optimized for Instagram, Facebook, and TikTok. Each post carries that streetwear edge, making sorting tips scroll-stopping rather than scroll-past.

PRESA6
Plan de travail – 121
Sticker Campaign

From concept to street installation, every detail mattered. Our team carefully coordinated printing, production quality checks, and rollout across multiple locations. Here's a glimpse of the campaign coming to life—from printer proofs to final installations illuminating bus shelters and metro corridors.

Plan de travail – 120
Plan de travail – 123
Brand Magazine

Practice what you preach. The campaign brand book itself is printed entirely on recycled materials: proof that sustainability and style aren't mutually exclusive. Every page embodies the message: what goes around, comes around. A tangible demonstration that recycled doesn't mean compromised.

Artboard 1
Plan de travail – 125