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  • Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne•Zomercampagne• 

Client:

AP Hogeschool

Agency:

Io digital

#Campaign #OOH #Social #Animation #Illustration #Design #SummerCampaign #Awareness

Follow your feelings

Young people today aren’t just worried about choosing the right study, they feel pressured to decide quickly. What they really need isn’t speed, but clarity. The campaign shows AP Hogeschool as a place where you can pause and sense what truly fits you. It’s not about pushing choices, but about guiding reflection. Because this generation doesn’t just ask “What do I want to be?”, they ask “How do I want to feel?”

Key visuals

Each visual turns this campaign into an emotion. Bright colors and simple shapes express curiosity, movement and calm. The playful design reflects AP Hogeschool’s open and human spirit, showing that the right choice isn’t made fast, but felt.

FEEL WHAT’S RIGHT - Grow into yourself.
Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Trust what feels right.
Find the program that feels like you. Show what you’ve got inside.

FEEL WHAT’S RIGHT - Flow (back) into learning.Find the program that feels like you. Show what you’ve got inside.

Artboard 6@2x

FEEL WHAT’S RIGHT - Follow what gives you energy.Find the program that feels like you. Show what you’ve got inside.

Artboard 6 copy@2x
Film & Motion

The summer campaign extends the print visuals into smooth motion for outdoor and social media. The animations keep the same bright colors and calm rhythm, creating a relaxed yet eye-catching presence in the streets. Designed for awareness, they capture attention through movement and atmosphere rather than words , bringing to life in a simple, modern way.