Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•
Plantyn•Plantyn•Plantyn•

Client:

Plantyn

Agency:

Io digital

#mascot #Campaign #Tool #AI generative #Digital

Scoodle by ME

The challenge was clear: transform Scoodle By Me from a passive platform into an active daily practice. By making the platform feel human, accessible, and immediately useful, we’re converting awareness into action by helping teachers not just know Scoodle, but use it every single day.

Meet buddy

To drive trial and adoption, we created a dynamic social media campaign centered on an engaging introduction video. The video brings Buddy to life To drive trial and adoption, we created an engaging social media video that brings Buddy to life. The video shows teachers exactly how Scoodle by Me saves time, sparks inspiration, and makes lesson planning effortless. Designed for maximum shareability, it delivers a simple message: stop cutting and pasting, start Scoodling.

Key visuals

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

Landing Page

We developed a conversion-optimized landing page that transforms visitors into active Scoodle users. The page guides teachers through a clear journey. Every element reduces friction, prominent CTAs, transparent pricing, and an immediate "Test for Free" option : a seamless path from discovery to sign-up.

Social Media

A series of dynamic social media assets brings the three core benefits to life through Buddy's personality.

In-School Activation

To reach teachers directly in their environment, we created eye-catching physical communication materials for schools. Stickers featuring Buddy and the "Scoodlez, Imprimez, Enseignez" message, complete with QR codes for instant access, transform everyday surfaces into conversion touchpoints.

Goodies

To extend Buddy's presence beyond the screen, we created a vibrant collection of physical goodies designed specifically for teachers. Each item brings Buddy's colorful personality into the classroom. These products serve a dual purpose: practical tools that teachers use daily, and tangible reminders that Scoodling makes their work easier and more enjoyable.