Client:

Brussels Airport

Agency:

Io Digital- Brussels

#IntegratedCampaign #MultiChannel #Concept #RadioAdvertising #PrintAds #DigitalDisplay #SocialMedia #BrandAwareness

LE PLUS PROCHE POUR ALLER LOIN

Brussels Airport wanted to reach Northern French travelers who drive hours to Paris airports. Our solution: show them there’s a closer, better option just across the border, a campaign demonstrating how Brussels Airport offers superior connectivity with service to 180+ destinations, without the grueling drive south.

LE PLUS PROCHE POUR ALLER LOIN

Brussels Airport wanted to reach Northern French travelers who drive hours to Paris airports. Our solution: targeted YouTube video ads, served during trip planning, showing there’s a closer option just across the border — 180+ destinations without the grueling drive south. The skippable format kept engagement high while making the case for superior connectivity.

Radio Spot

Partnering with Delta FM, we reached daily listeners across the French-speaking region with over 200 radio spots. The campaign reinforced our message in the audience's native language, creating a personal connection with Northern French travelers.

Magazine Print 

A full-page ad in Version Femina reached 588,000 readers in Nord-Pas-de-Calais. A QR code linked directly to the campaign microsite, seamlessly connecting print awareness to digital engagement.

Mixed Media Assets

Google Display and Meta video ads built awareness. Waze, Display Search, and Performance Max campaigns drove engagement and conversions, meeting travelers at every stage of their journey.

Results
7.4M

impressions delivered

61,286

engaged visitors to campaign microsite

2,030

conversions completed