Client:

Nestlé

Agency:

Io digital

#Launch #SummerCampaign #BrandAwareness 

Say Ciao to the ultimate Belgian summer takeover. We’re launching the new Sanpellegrino CIAO! With one bold promise: « Italian zest meets Belgian spots. » This isn’t just sparkling water,  it’s 100% natural, zero-sugar, zero-calorie refreshment with a cheeky pinch of Sicilian salt. Two flavors, zero compromise: zesty Lime, smooth Pesca. A high-impact campaign built to disrupt local hangouts, hijack cultural moments, and serve pure Dolce Vita exactly where Belgians least expect it.

CIAO, BELGICA!

In Italy, “CIAO” is the only word that means both "hello" and "goodbye." We took advantage of this delightful confusion to launch Sanpellegrino CIAO in Belgium(a land of multilingualism) by playing with the iconic stripes on the can. Inspired by the mechanism of vintage pivoting signs, our design alternates to play on this double meaning: a bold “Ciao!” (Hello) to intense flavors, and a swift “Ciao!” (Goodbye) to sugar and calories.

Antwerp-Central Station Takeover

A full takeover of Antwerp-Central Station for the launch of Sanpellegrino CIAO! tasting kits for influencers, and pop-up stands in Antwerp, Brussels, Mechelen and Namur, all dressed in the CIAO! look & feel.

Mural

AVENUE NOUVELLE 191, BRUSSELS

in the densely populated commune of Etterbeek, this facade on Avenue Nouvelle enjoys constant visibility in a neighborhood teeming with residents and professionals. It’s situated near major thoroughfares and public transit stops, so there’s a steady flow of pedestrians and local traffic throughout the day. Being adjacent to both residential areas and the European Quarter’s offices, a mural here will catch the eyes of an urban, cosmopolitan audience in their daily routines.

Artboard 1
Sampling