Objective
Develop both textual and visual content for the Blox brand, in alignment with its rebranding initiative undertaken in November 2022. Devise strategies that stimulate engagement and foster subscriber growth, while adhering to the set budget.
KEY FIGURES
9,69%
Average engagement rate per post
15,75%
Average followers growth rate
15K
Average impression per post
User-Generated Content
The strategic approach of Blox centers on enhancing brand exposure by capitalizing on paid User-Generated Content (UGC). We motivate our users to generate personalized, relatable content featuring our earplugs in various settings and compensate their contributions with exclusive benefits. Our objective is to cultivate a robust community, stimulate interaction, and promote our products in an authentic manner, all of which contribute to the overall growth of Blox.
TIPS & LEARN CONTENT
Blox earplugs’ social media strategy involves the generation of “Tips & Learn” content. The brand aims to engage its audience with enlightening material that imparts valuable suggestions on hearing protection, while also offering a glimpse into the brand’s evolution and upcoming products.
REELS VIDEOS
Blox earplugs employs a strategy of creating brief, dynamic videos which underscore the attractiveness of their product lineup. These compact yet visually striking videos serve as an impactful method for Blox to express the brand’s unique persona and foundational beliefs.
csr CONTENT
Blox earplugs’social media strategy emphasizes Corporate Social Responsibility (CSR) through informative posts about their environmental advancements. The content, engaging and concise, offers a fun way to showcase the brand’s eco-friendly strides.
CONTESTS
To support account growth and drive engagement on our social networks, we’re launching a monthly, user-focused competition in line with our brand narrative and values.
Ads focus product
We craft engaging ads that underline the distinctive features and advantages of our product. Utilizing captivating imagery and persuasive copy, we aim to showcase Blox earplugs in diverse settings that resonate with the product’s unique characteristics.
