elmex 🇫🇷

elmex® accompanies you throughout your life to help protect your teeth from sensitivity, cavities and enamel loss.

From Start to Stardom:
Elmex France on Instagram

In April 2022, we embraced the thrilling journey of bringing the elmex France account to life from zero. Our efforts resonated so deeply that our collaboration was extended into 2023! With a burst of creativity, we crafted captivating posts, immersive stories, and collaborated with influencers, all while fostering a rapidly-growing, engaged community.

02

years of content creation

6,1k

Followers

87

publications

6.56%

Average engagement rate per post

8,9%

Average monthly follower growth rate

20.6K

Average impression per post

DID YOU KNOW CONTENT

We’ve distilled complex educational content into easily digestible insights, showcasing our deep knowledge and expertise on oral health.

mars elmex (1)
elmex octobre (2)
elmex march posts
elmex fr november

CONTESTS

To support account growth and drive engagement on our social networks, we’re launching a monthly,
user-focused competition in line with our brand narrative and values.

 

_Instagram elmex june (1)
mars elmex (2)
_Instagram elmex mai
elmex octobre

Product Spotlight

For each product line—whether for children, sensitive teeth, and more—we’ve crafted a distinct universe. This not only emphasizes the unique benefits of each range but also ensures tailored communication for every product introduction and narrative.

TIPS & LEARN CONTENT

While oral health can be intricate, we’ve transformed it into an engaging topic through a mix of captivating and varied formats, ensuring learning is both fun and informative.

elmex march posts (1)
sensitive
elmex march posts (1)

REELS VIDEOS

To expand our reach and foster community growth, we swiftly embraced the power of reels, infusing them with relatable, human-centric content.

SEASONAL CONTENT

One of the brand’s hallmarks is its ability to adapt its content to the rhythm of the seasons, align itself with international celebrations and engage with current events in a timely fashion.

elmex octobre (1)
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elmex march posts

INFLUENCE's STRATEGY

Through their adept understanding of our brand’s essence, Stellar agency devised an influencer strategy, handpicking profiles—from athletes to families and committed testers—that resonated deeply with our brand’s values and vision.

OUR OTHER CASES