In February 2020, Colgate France tapped us to helm their social media content strategy. Embarking from ground zero, we effectively communicated their brand’s hopeful message, spotlighting their comprehensive oral care products—all of which aim to uplift every smile.
years of content creation
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Monthly followers growth rate
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For each product line, we’ve crafted a distinct universe. This not only emphasizes the unique benefits of each range but also ensures tailored communication for every product introduction and narrative.
To expand our reach and foster community growth, we swiftly embraced the power of reels, infusing them with relatable, human-centric content.
To support account growth and drive engagement on our social networks, we’re launching a monthly,
user-focused competition in line with our brand narrative and values.
How awesome is it when a brand truly connects with its community? By using our hashtag #sourirecolgate or just tagging the brand in those beaming pictures, Colgate reshapes its feed by featuring and celebrating its loyal followers.
One of the brand’s hallmarks is its ability to adapt its content to the rhythm of the seasons, align itself with international celebrations and engage with current events in a timely fashion.
We’ve distilled complex educational content into easily digestible insights, showcasing our deep knowledge and expertise on oral health.
How can we address CSR challenges effectively? By leveraging the brand’s optimism and producing uplifting content.”