About This Project

Fost Plus faced a challenge: KGA (small hazardous waste) was being incorrectly disposed of in PMD (Plastic, Metal, and Drink cartons) bags, causing contamination issues. We needed to raise awareness and promote correct sorting.

Our solution was a playful yet effective reminder—a “hook” to put in your ear, prompting people to check before tossing items into the blue PMD bags. This campaign aimed to simplify the sorting process and encourage immediate, proper action, helping Fost Plus reduce contamination and improve recycling.

Our campaign is inspired by urban street culture, where PMD and garbage are common sights and concern everyone.