• Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  
  • Sunseekers • Sunseekers •Sunseekers  

Client:

Brussels Airport

Agency:

Io Digital- Brussels

#360° #Concept #social #print #digital

Ready to take-off for the sun

How to position Brussels Airport as the gateway for sun, sea and beach lovers? By tapping into the universal joy of a sunray on your face, the campaign showed travelers already feeling the warmth at the airport, making the holiday start the moment they stepped inside.

We speak to all Sunseekers: from young adventurers to families and older travellers,
everyone finds their summer starting at Brussels Airport.

Key visuals

Online Video

To spark inspiration, we brought the SunSeekers idea to life with short, emotional videos on YouTube and social platforms. Simple, human moments of travelers enjoying the warmth of the sun captured the essence of holidays, turning the first click into the first step of their journey.

Full-Funnel Strategy

From awareness to conversion, the campaign leveraged video across YouTube, Meta, Snapchat and offline channels for reach, static visuals for consideration, and precision retargeting with price-focused ads to drive conversions.

Offline Presence

The SunSeekers message shone beyond digital, with outdoor ads and magazine placements bringing a taste of summer into everyday life. From bus shelters to print titles like Flair and Soir Mag, travelers were inspired to start their holiday before even reaching the airport.

meet
buddy

To drive trial and adoption, we created a dynamic social media campaign centered on an engaging introduction video. The video brings Buddy to life To drive trial and adoption, we created an engaging social media video that brings Buddy to life. The video shows teachers exactly how Scoodle by Me saves time, sparks inspiration, and makes lesson planning effortless. Designed for maximum shareability, it delivers a simple message: stop cutting and pasting, start Scoodling.

76%

Growth in conversion ratefor sales leads
(4.15% → 7.34%)

 

60%

Growth in conversion rate
for destination clicks (11.66% → 18.72%)

11,290

Sales leads generated
on the Brussels Airport website

-46%

Less traffic year-over-year — yet sales leads remained almost equal

+17%

Higher media budget invested strategically across channels

+118%

Increase in CPCs year-over-year, proving efficiency gains were crucial