Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club
Havana Club •Havana Club •Havana Club •Havana Club

Client:

Havana Club

Agency:

Saatchi Gad - Paris

#PrintCampaign #CubanCulture #OutdoorAdvertising #concept

TRULY CUBAN

Havana Club is more than a Cuban Rum, a symbol of the tradition and culture of an era. The challenge: how to advertise an alcohol brand in France while complying with the strict Evin law? Our approach: celebrate Cuban poster art heritage while keeping the spirit authentic and the visuals legally compliant.

Key visuals

Inspired by Cuba's legendary poster artists, we created bold, colorful designs that capture the island's vibrant spirit. The challenge was to evoke the essence of Havana Club without showing people drinking, staying true to French advertising regulations while celebrating Cuban artistic tradition. Two formats were developed: classic A4 print and large-format 4x3 for maximum street impact.

Out of Home Campaign

We brought Cuban color to French streets through a strategic outdoor advertising campaign. Bold posters appeared in bus shelters and metro stations across key cities, transforming everyday commutes into visual escapes to Havana. The vibrant designs stood out in urban landscapes, capturing attention while respecting all regulatory requirements.

Behind the Scenes

From concept to street installation, every detail mattered. Our team carefully coordinated printing, production quality checks, and rollout across multiple locations. Here's a glimpse of the campaign coming to life—from printer proofs to final installations illuminating bus shelters and metro corridors.