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  • Colgate•Colgate•Colgate 
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  • Colgate•Colgate•Colgate 
  • Colgate•Colgate•Colgate 
  • Colgate•Colgate•Colgate 
  • Colgate•Colgate•Colgate 

Client:

Colgate FR / BE

Partners:

Stellar Agency

#UGC #content #TiKtok #Instagram #Contest #ADS

Crafting Content,
Celebrating Smiles.

In February 2020, Colgate France tapped us to helm their social media content strategy. Embarking from ground zero, we effectively communicated their brand’s hopeful message, spotlighting their comprehensive oral care products—all of which aim to uplift every smile.

Product Spotlight

For each product line, we've crafted a distinct universe. This not only emphasizes the unique benefits of each range but also ensures tailored communication for every product introduction and narrative.

Reels videos

To expand our reach and foster community growth, we swiftly embraced the power of reels, infusing them with relatable, human-centric content.

Contests

To support account growth and drive engagement on our social networks, we're launching a monthly, user-focused competition in line with our brand narrative and values.

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UGC's Strategy

How awesome is it when a brand truly connects with its community? By using our hashtag #sourirecolgate or just tagging the brand in those beaming pictures, Colgate reshapes its feed by featuring and celebrating its loyal followers.

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Seasonal content

One of the brand's hallmarks is its ability to adapt its content to the rhythm of the seasons, align itself with international celebrations and engage with current events in a timely fashion.

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Did you Know content

We’ve distilled complex educational content into easily digestible insights, showcasing our deep knowledge and expertise on oral health.

CSR content

How can we address CSR challenges effectively? By leveraging the brand's optimism and producing uplifting content.

Key figures
03

Years of content creation

17 k

followers

+450 

publications

6,22%

Average engagement rate per post

02%

Monthly followers growth rate

155k 

Average impression per post