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Client:

Blox Earplugs BE

#UGC #content #TiKtok #Instagram #Contest #ADS

Blox
earplugs

Develop textual and visual content for Blox Earplugs, aligned with their November 2022 rebrand. Create strategies that drive engagement and subscriber growth within budget.

UGC

Blox's strategy centers on paid User-Generated Content (UGC) to maximize brand exposure. We incentivize users to create authentic content featuring Blox earplugs in real-world settings, rewarding their contributions with exclusive benefits. The goal: build a thriving community, boost engagement, and amplify brand visibility through genuine user advocacy.

Tips & Learn content

Blox earplugs' social media strategy involves the generation of "Tips & Learn" content. The brand aims to engage its audience with enlightening material that imparts valuable suggestions on hearing protection, while also offering a glimpse into the brand's evolution and upcoming products.

Reels videos

Blox earplugs employs a strategy of creating brief, dynamic videos which underscore the attractiveness of their product lineup. These compact yet visually striking videos serve as an impactful method for Blox to express the brand's unique persona and foundational beliefs.

CSR Content

Blox earplugs'social media strategy emphasizes Corporate Social Responsibility (CSR) through informative posts about their environmental advancements. The content, engaging and concise, offers a fun way to showcase the brand's eco-friendly strides.

Contests

To support account growth and drive engagement on our social networks, we're launching a monthly, user-focused competition in line with our brand narrative and values.

Ads focus product

We craft engaging ads that underline the distinctive features and advantages of our product. Utilizing captivating imagery and persuasive copy, we aim to showcase Blox earplugs in diverse settings that resonate with the product’s unique characteristics.

Key figures

9,69%

Average engagement rate per post

15,75%

Average followers growth rate

15k

Average impression per poste