#branding #health #Europe #identity #institutions
Mental Health Europe needed more than a campaign, they needed a system. We built a flexible visual identity for European Mental Health Week designed to outlast any single edition: a modular framework of shapes, symbols, and color that could absorb a new theme each year while staying instantly recognisable. The 2024 theme, Better Together, brought the focus to co-creation, diversity, and collective action, translated into a full campaign suite across social, digital, and web formats, editable for multilingual rollout across Europe.