Audi Progressive Showroom

Seven Audi dealerships already run the new Progressive showroom. The goal: make the rest of the network want it too.

So we let dealers speak to dealers. A premium, bilingual (NL/FR) film shot across four very different locations, where real site managers and salespeople tell the story in their own words.

Calm, confident, unhurried. Because nothing convinces a dealer like another dealer who has already made the move.

Client:

Audi

Agency:

IO Digital

#showroom #b2b #dealerships #Audi #automotive #video #bilingual

Scope of work

  • Art direction intentions
  • Narrative structure 
  • Storyboard creation: 29 shots across the 4 locations
  • Camera direction: slow-motion cover shots, drone, travelling
  • Casting and speaker profiles (sales advisor, site manager, investor)
  • Voice-over and interview copy templates (NL/FR)