Client:

Air Belgium

Agency:

Big Bad Wolf

#branding #Always-on #influence #digital #socialmedia

THE BELGIAN WAY TO FLY

Tasked with building Air Belgium’s brand from scratch, we infused every element with modern « Belgitude. » Our approach reimagined Belgian identity through contemporary design: from premium amenity kits and boarding passes to bold, universally compelling campaigns connecting Belgium to Asia.

Goodies & Amenity Kits

Every touchpoint matters at 30,000 feet. We designed a complete passenger experience ecosystem, from premium amenity kits to boarding passes and branded merchandise. Each element reinforces the Air Belgium identity while elevating the in-flight comfort and style passengers expect from a modern European carrier.

Creative campaigns

Bold visual campaigns for every milestone: from AOC launch and business class to ticket sales, using universally compelling imagery that bridges cultures and resonates with global travelers.