Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium
Air Belgium•Air Belgium•Air Belgium•Air Belgium

Client:

Air Belgium

Agency:

Big Bad Wolf

#branding #Always-on #influence #digital #socialmedia

THE BELGIAN WAY TO FLY

Tasked with building Air Belgium’s brand from scratch, we infused every element with modern « Belgitude. » Our approach reimagined Belgian identity through contemporary design: from premium amenity kits and boarding passes to bold, universally compelling campaigns connecting Belgium to Asia.

Goodies & Amenity Kits

Every touchpoint matters at 30,000 feet. We designed a complete passenger experience ecosystem, from premium amenity kits to boarding passes and branded merchandise. Each element reinforces the Air Belgium identity while elevating the in-flight comfort and style passengers expect from a modern European carrier.

Creative campaigns

Bold visual campaigns for every milestone: from AOC launch and business class to ticket sales, using universally compelling imagery that bridges cultures and resonates with global travelers.